Sportvertiser works with sporting bodies to create formal Sports Sponsorship Request Proposals (SSRPs).

Sportvertiser works with sporting bodies to create formal Sports Sponsorship Request Proposals (SSRP).
A Sports Sponsorship Request Proposal (SSRP) is a formal document that outlines the details of a potential sports sponsorship opportunity and presents it to potential sponsors. It serves as a persuasive tool to attract sponsorship investment by showcasing the benefits, value, and return on investment (ROI) that the sponsor can expect from the partnership. Here are the key components typically included in a SSRP:

1. Introduction and Executive Summary: Provide an overview of your sporting body, the purpose of the proposal, and a concise summary of the sports sponsorship opportunity.

2. Objectives: Clearly state the objectives of the sports sponsorship, such as increasing brand awareness, reaching a specific target audience, enhancing community engagement, or supporting a particular event or initiative.

3. Target Audience: Describe the target audience that the sports sponsorship opportunity will reach and provide relevant demographic and psychographic information. Explain how this aligns with the sponsor's target market.

4. Benefits and Value: Outline the benefits and value that the sponsor will receive by partnering with your sporting body. This can include brand visibility, logo placement, naming rights, exclusive access, hospitality opportunities, digital exposure, media coverage, and other promotional opportunities.

5. Sports Sponsorship Packages: Present different sports sponsorship levels or packages that offer varying benefits and investment levels. Clearly outline what each package includes and the associated costs or obligations.

6. Activation and Marketing Plan: Detail how you will activate the sports sponsorship to maximize the sponsor's exposure and engagement. This may include advertising, social media promotion, public relations efforts, on-site activations, experiential marketing, and any other relevant marketing strategies.

7. Measurement and Evaluation: Explain how you will measure and evaluate the effectiveness of the sponsorship. This can include metrics such as brand impressions, media reach, website traffic, social media engagement, attendee feedback, or sales impact.

8. Budget: Provide a breakdown of the sports sponsorship investment required and how the funds will be allocated. Be transparent and justify the costs associated with the sponsorship opportunity.

9. Partnership Terms: Clearly outline the terms of the sports sponsorship agreement, including the duration of the partnership, any exclusivity rights, deliverables, and any additional benefits or obligations for both parties.

10. Contact Information: Include relevant contact information for the person or team responsible for managing the sponsorship relationship. Encourage potential sponsors to reach out with any questions or to discuss further.

It's essential to tailor the SSRP to each potential sponsor, addressing their specific needs, goals, and brand positioning. A well-crafted proposal should effectively communicate the value and benefits of the sponsorship opportunity and make a compelling case for the potential sponsor to invest in the partnership.
Contact Sponsor My Sport today to create your best possible SSRP.